Colordance Design

Cultivate A Productive Web Site – Part II

Part I presents an overview of what is involved in creating a web site to impact and “Wow” your viewers. You need to start the process by identifying the purpose of your site, incubate your conceptual ideas, research the culture of your target audience, organize your hierarchy of information, and to achieve the most professional look collaborate with a graphic designer to evolve your identity components.

View a PowerPoint presentation on the nuts and bolts of web site creation.

Create a Content Rich Site

A content rich site is a good idea for several reasons. Visitors tend to bookmark and return regularly to information rich sites, and reference it for others to view. Useful, information rich web sites also increase search engine rankings. Review your web site content and ask the question, if I were a customer, do I have reason to:

  • Bookmark this site?
  • Visit it often as a reference?
  • Forward links to this site to others?

Ask yourself, what content do you have already and what do you need to create? Do you need to photograph your artwork for an online shopping cart? Display photos for a portfolio gallery? Or, do you need to write more copy that helps your viewers decide to use your services?

Added content provides the value your customers are looking for. This includes:

Midwest SOARRING Foundation web site

Rotating Native American quotes on

  • Short interview movie clips
  • “How-to” white papers or web content
  • Calculators
  • Tips and educational content
  • PDF’s of event flyers, PowerPoint presentations, or product sheets
  • Rotating inspirational quotes
  • Thumbnail photos with enlarged views of images
  • Streaming audio and video
  • Integrated blog
  • Integrated photo gallery
  • Animated homepage splash bars
  • Pay Pal/Buy Now
  • Shopping Cart

Domain Name & Web Hosting

You will need to reserve your domain name with a domain name registrar. This typically requires a small annual fee. It is best if you purchase your domain name yourself.

Choose a domain name that is easy to remember and preferably not too long. If your business name is not available, consider using your tagline for your domain.

Next, decide where to obtain web hosting. There are many reputable small companies to choose from. We also provide web hosting as a service for our clients.

Voila! There you have it – the nuts and bolts of inspiring website design.






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